Pitch for a great first impression
"Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept."
– Daniel Kahneman, pioneer of behavioural economics
Pitch gym workouts lead to great conversations with stakeholders
my clients' backers include


















I've helped hundreds of founders to shape their Narrative DNA
That means the ‘story source code.’ It shows your most important stakeholders who you are and why they need to work with you.
"I get it. I love it. I'm in!"
Let's articulate your category, positioning and strategy so you and your team can share cool, compelling and coherent messaging across every aspect of your business.
Founders love my process

"Working with Arthur has been great! Extremely fast turnaround, great design and really took the time to understand our business which is key to delivering a good document. We've completed the process with a better understanding of our business and a great handle on what next steps will be. Looking forward to working with him again in the future."